Building a High Quality Website

79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. This means designing your website to complement how your visitors read. The average visitor will spend less than 10 seconds deciding whether your site is worth their ongoing attention. Your design must capture their attention.

Not only that but visitors are less likely to read a post with poor formatting. High quality content is easier to read, and suitable for scanning and skimming.

Your website must be fast and look great on desktops, laptops, tablets and phones in all browsers. It doesn’t do you any good to have a website that looks great on your Windows™ desktop but turns into a nightmare on an iPhone™.

Navigation must be seamless and simple. Your visitor should be able to find exactly what they want in 3 clicks or less. This includes searching within your site. A site map is a great help.

Use H1, H2, H3, etc. tags, number lists, and bullet points to break down your content.

Keep sentences and paragraphs short. Use bold and italics to highlight important parts so that they are highly visible as people scan.

Put your customers at the forefront of everything. Start to gather and gain a much clearer understanding of what your audience is looking for and their problems and why you are the best company to solve them. Next, plan your content around their needs rather than your own. With clever creativity you will be able to weave in the promotion of your products and services, gently intertwining them within the content that provides the value your audience craves.

Content is King. Core website content will be your foundation, with every page providing a purpose for the visitors, who are typically only interested in what’s in it for them.

According to SearchMetrics, Google’s algorithm recognizes high quality, relevant content, and rewards it with higher rankings.

Focus on creating only the best high quality content that you can. It will help you rank better and delight your customers. Grammar and spelling mistakes make you look bad in the eyes of your customer, and the search engines may even penalize you for it. Always read your copy at least 2 times before you publish it or hire an editor to proofread and edit your post if you need help. Your visitor has nearly unlimited options. Your website must be credible. If a visitor sees a red flag, you’ve lost them.

Flawless copy makes your website look professional and will earn you better rankings. Web pages in top rankings have an average of 7 images on their page so be sure to use at least a few.

If someone visiting your site has a question or problem, they shouldn’t have to hunt for customer service options.

Your design and content should be SEO friendly. What’s the point of a great website if no one can find it. Academic research indicates that 91% of searchers do not go past page 1 of the search results.

“The best place to hide a body is on page two of search results”

Agile Marketing

Your website represents your business. Think of it as your storefront on the Information Highway. Your visitors should immediately make a connection between your logo, print material and brick-and-mortar location.

A website is vital to any modern business these days. Your customers are looking for you online. And since business owners are often time poor, a good web design can help duplicate your time and increase your leads without any extra effort. Everything we do is designed to help you as a business owner succeed online. We are passionate about sharing our experience to help you have the best website possible.

Establishing a web presence and effectively marketing your website can take weeks or even months of researching different services such as website designers, developers, website hosting, online marketing, SEO experts, logo designers, link builders, article writers and so on. Calliope Concepts offers all these web design services and more, so there is no need to use several web design companies. We can build any type or size website you require, from small custom designed websites to highly advanced online stores. We also offer lots of help and advice along the way.