The Value of Christmas Cards

Christmas is an excellent opportunity to thank your clients for their business during the past year and show them that you value them as contacts. When it comes to managing a business, employers depend heavily on your client’s for capital. Therefore, it is extremely important, that you acknowledge your customers. To say thank you for your patronage business and I do appreciate your loyalty speaks volumes to your customers. The best business relationships have a personal element to them. A personalized Christmas card is one of the easiest ways to remind your clients of that fact.

At the most basic level, sending a Christmas Card to your clients works just like a newsletter: it’s an indirect way of popping up on their radar without looking pushy.

It’s the perfect excuse for getting noticed by clients you haven’t heard from in a while. And since New Year is a time when businesses start to think about setting new goals and starting new projects, it’s also the perfect time of year to make yourself known again.

Remember that your customers will always determine your success. Without your customer, you would not be in business. So make sure to recognize your customers. Sending a Christmas/Holiday/Season’s Greeting card to your clients in the most effective and professional manner. Sending a personalized message can reinforce the personal nature of your service, and a message specific to the client can show that you have put some thought into the sentiment. While it’s not a requirement, a personal touch is certainly important. Even writing something as simple as “Thank You” or “Best Wishes” can show you care enough to take the time to address the recipient. If possible, handwrite their name on the card and reference a personal anecdote.

As it is likely to be displayed throughout the festive period, a Christmas card can be an excellent piece of subtle marketing. Whether pinned to a noticeboard or sat on a mantelpiece, Christmas decorations are generally left displayed until early January.

If you send your card at the start of December, it can promote your brand, message or services for a whole month – not just to the recipient but to their guests and visitors too.

A Christmas card is also a useful way of generating business. The festive period is typically a quiet time for business and a personalized card can be a very subtle sales technique to generate sales at this time of year.

Looking for ideas? Check out our 2020 Holiday Catalog