In a world dominated by screens, pop-ups, and digital noise, the timeless appeal of direct mail might seem outdated to some. However, savvy marketers know that integrating direct mail into their strategy can yield impressive results. Here’s why direct mail continues to outshine digital marketing methods in several crucial ways. 1. Tangible and Personal Touch…
In today’s hyper-connected world, where networking often takes place through digital channels and social media platforms, the humble business card might seem like a relic of the past. After all, why bother with a small piece of paper when you can instantly connect with someone through LinkedIn or exchange contacts via smartphones? However, despite the…
Here are some business tips to give your business a boost as your clients spent more of their time outdoors. Get clear, visible signage and window graphics. Having well-designed and printed signage along with appealing window graphics is vital to helping your business pop visually to those who are passing by. If you don’t have a…
A letterhead is one of the most important printing collaterals in any business. It exudes professionalism and helps legitimize your business to your correspondents. It can say a great deal about your brand image and is an essential part of any Organization’s branding. A well designed letterhead can make your brand come across professionally and…
Promotional products have been in use as a cost-effective marketing tactics for years. Whether new businesses or big enterprises, these giveaways are marketers’ favorite. Why choose promotional items as part of your marketing strategy? Promotional items play an instrumental role in brand development, fostering loyalty, and promoting growth. They aid in both financial and intrinsic…
EDDM™- Every Door Direct Mail™ A popular program of the United States Postal System (USPS), the purpose of Every Door Direct Mail™ is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. You can target recipients in a single mail route…
Every Business should audit marketing materials at least once a year to ensure they are up to date and in line with your company’s brand and image. The new year is a great time to incorporate new designs and themes. Try a new color palette or modernize your current documents. Don’t forget to update and improve service…
In the new year, we all tend to make resolutions. A resolution suggests that you are ready for a fresh new look at the future. Whether it means fixing things that didn’t go so well or improving on those that did. So this year, we are making New Year’s Goals. Goals are strategic, actionable, and…
The holiday season is in full swing, and small business owners are working relentlessly to compete for customers and finish the year with robust sales growth. Here are three marketing tips for small business owners that you can do right now: 1. Offer “Thank You” Rewards to customers who are giving you their hard-earned money…
In these trying times, there is hardly a small business owner who is not obsessed with this term: marketing strategy. A good marketing strategy can be the difference between success a failure. But before you can create a successful marketing strategy, you need to understand what marketing strategy really means. Let’s start with the basics. Your…
