Christmas is an excellent opportunity to thank your clients for their business during the past year and show them that you value them as contacts. When it comes to managing a business, employers depend heavily on your client’s for capital. Therefore, it is extremely important, that you acknowledge your customers. To say thank you for…
When you started your business, marketing likely wasn’t your first thought. You concentrated on how to provide the best services and products. You worried about finding good people to help you in that task. Now you are ready for more customers. Getting new customers is one of the biggest challenges that businesses face on a…
Take a moment to consider some truths about printed marketing. Direct Mail is proven to get a better response rate when compared with email marketing.Recipients of emails are spending less and less time looking at them…indeed they delete them far quicker than you might think. According to research by Quad/Graphics, Millennials respond more to printed communications…
79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. This means designing your website to complement how your visitors read. The average visitor will spend less than 10 seconds deciding whether your site is worth their ongoing attention. Your design must capture…
Search engine optimization and search engine marketing can be a confusing concept. Both terms are almost always used together, which makes matters even worse. SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Search Engine Optimization (SEO) is increasing…
